01 / 19
Marketing Audit
Prepared for Summit Air·Jan 2026
ZEGWA
Estimated monthly lost leads
$4,650

Summit Air is findable, but not first.

No booking path, no click-to-call, and a slow mobile site are costing Summit Air real search demand to competitors who show up first and convert better.

Audit score
24
/100
0100
VISIBILITYWeak
WEBSITEWeak
TRUSTBelow Average
The verdict→
02 / 19
The verdict

24/100. The biggest gap is local visibility: Not appearing in map pack.

Audit score
24/100
0100
Reputation
4.1 · 32 reviews
Needs work13 / 25
Rating 8/12 · Reviews 5/13
Local visibility
Not appearing in map pack
Missing0 / 30
Map-pack 0/15 · Grid 0/15
Website conversion
No booking or form
Missing0 / 30
Form 0/10 · Call 0/10 · Book 0/10
Site health
Slow on mobile
Needs work11 / 15
HTTPS 6/6 · Mobile 5/5 · PageSpeed 0/4
Observation
The score and pillar breakdown above reflect what this audit could measure for this business.
03 / 19
Contents

What this audit covers.

Prepared for Summit Air.

01
The verdict where the lead stands today
02
02
The competition the field nearby
04
03
The demand what's searched, and its value
05-06
04
Local search map-pack rank across the area
07
05
Reputation the lead's strongest signal
08
06
The website what a customer first sees
09-10
07
The leak what the gaps cost
11
08
The findings the site issues, ranked
11-14
09
The fix and offer what to do, and how we help
15-19
04 / 19
The competition

How Summit Air stacks up nearby.

#BusinessRatingReviewsDist.
1Buckeye Comfort Systems4.7
210
2 miles
2Columbus Heating & Cooling Pros4.5
140
3 miles
3Reliable Air Columbus4.3
95
5 miles
4Summit Air You4.1
32
+178 vs #1
Observation
The comparison above reflects the nearby, same-category businesses this audit could find.
05 / 19
The demand

What Summit Air owns in local search.

Search term
hvac columbus oh
Map pack position
—
Not appearing in the map pack for this term
Volume720/mo
Avg click$8.50
Search value~$6,120/mo
Map pack · top 3
1Buckeye Comfort Systems
2Columbus Heating & Cooling Pros
3Reliable Air Columbus
Observation
Search demand for this market has not been measured for this business yet.
06 / 19
The keywords

What local customers actually search for.

Search termVolume / moAvg click
hvac columbus oh
720
$8.50
air conditioning repair near me
590
$9.20
ac repair columbus oh
480
$8.10
furnace repair columbus oh
310
$7.40
emergency hvac columbus
260
$10.30
hvac contractor columbus
170
$6.90
Observation
No keyword demand has been measured for this business yet.
07 / 19
The map

Summit Air appears in the map pack in 1 of 9 zones checked.

Some nearby searches surface this business, others don't. Coverage is uneven across the service area.

—
—
—
—
#8
—
—
—
—
Each pin is a spot near Summit Air where we checked its Google rank.
1 of 9 zones
Summit Air appears in 1 of 9 zones we checked across its service area.
This is Summit Air's map-pack rank at 9 points across its service area, distinct from the single city-center position on the demand slide.
08 / 19
The reputation

Reputation, Summit Air's real strength.

Google rating · review count
4.1 · 32reviews
Good
32 reviews at a 4.1 average is a real strength for Summit Air, though Buckeye Comfort Systems leads by 178 reviews. We report the aggregate rating and count only; a per-star breakdown and individual review text aren't part of this audit.
Vs nearby
Buckeye Comfort Systems4.7
210
Columbus Heating & Cooling Pros4.5
140
Reliable Air Columbus4.3
95
Summit AirYou4.1
32
Bar length = review count.
Observation
The rating and review numbers above reflect what's on file for this business today.
09 / 19
The website

Summit Air's site, as a customer first sees it.

9:41
https://www.summitair-demo.example.com
Screenshot not captured
41/100PageSpeed · mobile
LCP
4.2s
Speed Index
5.3s
FCP
2.1s
TBT
610ms
CLS
0.18
What a visitor hits
HTTPS enabled
No contact form
No way to call from the site
Observation
The site details above reflect what this audit could directly measure for this business.
10 / 19
The website

Exactly what's slowing the site down.

The full PageSpeed opportunity list for https://www.summitair-demo.example.com.

Potential size savings
1040 KB
Potential time savings
1.9s
Reduce unused JavaScriptHigh1.1s · 640 KB
Serve images in next-gen formatsMedium0.4s · 310 KB
Eliminate render-blocking resourcesMedium0.4s · 90 KB
Observation
This is the public diagnosis, in full. What it takes to fix it is a separate question from what it is.
11 / 19
The leak

What the gaps cost Summit Air.

Estimated monthly leak
$4,650
a month in leads likely walking out the door
Estimate range
$3,800 to $8,150/mo
1
Local searches for hvac.
Typical demand for this trade, every month.
↓
2
Summit Air's map-pack rank isn't strong enough to capture that traffic.
Much of that demand goes to a competitor instead.
↓
3
No booking or form
Visits don't convert to leads.
The leak is the gap between demand captured and leads captured.
The estimate
This is an estimate, not a guarantee. It's a snapshot of what today's gaps likely cost, based on the gaps we found and typical booking rates for this trade. We don't re-bill this number monthly.
12 / 19
The trust

Trust signals, checked directly.

HTTPS
Enabled
Encrypted connection, no browser warning.
Domain age
9 yrs
From the domain registry.
Business address
1900 Industrial Pkwy, Columbus, OH 43215
On file with Google.
Site health rollup
Needs work
Needs work
HTTPS 6/6 · Mobile 5/5 · PageSpeed 0/4
LocalBusiness schema
Homepage check
Not on homepage
Social links
Homepage check
Found
Privacy page
Homepage check
Found
About page
Homepage check
Found
Google profile
4.1 rating
32 reviews
Observation
The trust signals above reflect what this audit could directly verify for this business.
13 / 19
The listings

Is Summit Air's info consistent where it's listed?

We checked Summit Air's name, address, and phone across Google and OpenStreetMap, the two sources we verify directly.

Google Business Profile
Your listing
Source of truth
NameSummit Air
Address1900 Industrial Pkwy, Columbus, OH 43215
Phone(614) 555-0148
≈==
OpenStreetMap
Partially matches
Partial
NameSummit Air Heating and Cooling
Address1900 Industrial Pkwy, Columbus, OH 43215
Phone—
Some details don't line up between the sources we checked. A wider citations sweep is a natural next step, not something we're claiming here.
14 / 19
The findings

What we found.

Audit score
24/100
Gaps found
3
2 high · 1 medium
Strengths
0
None measured yet
Gaps to fix
FindingSeverityEvidenceImpact
No lead captureHighNo booking or formVisits don't convert to leads
Slow mobile loadMediumLCP 4.2 s, PageSpeed 41/100Visitors leave before load
Heavy page weightHigh1040 KB and 1.9s recoverableCompounds the slow load
No strengths measured strongly enough to call out yet.
The gaps and strengths above reflect what this audit could verify for this business.
15 / 19
The fix

Summit Air's fix list, highest impact first.

1
Give people a way to book.
The 0/30 conversion score traces straight back to this. Covered by click-to-call, plus booking if wanted.
Highest impact
2
Add a simple contact form.
The same lead-capture gap, a second entry point. Covered by lead-capture forms.
High impact
3
Speed up the mobile site.
LCP 4.2 s and PageSpeed 41 mean visitors leave before the page loads. Covered by mobile speed optimization.
Medium impact
Summit Air can do all of this without us. If Summit Air would rather it just get done, that's what we do.
16 / 19
What we do

The problems we fix.

No booking or form→Conversion site with click-to-call, booking, and lead forms
No HTTPS→Secure site, SSL, trust restored
Slow mobile load→Rebuilt fast and mobile-first
Found on Google, not converting→Local SEO, GBP, and AI-search setup that turns visits into calls
Reviews sitting idle→Review monitoring with drafted responses
Old leads going cold→A one-time dormant-lead reactivation sweep
A recent HVAC build. Yours will be your own.
hvac.zegwastudio.com
HVAC demo site screenshot
None of this is exotic. It's the work, done properly, and shown to you every month.
17 / 19
Your portal

Every month, you see exactly what we did.

Most agencies send an invoice and go quiet.

Summit Air gets a live portal: every search, visit, and review, plus a dated log of the actual work, month after month.

No wondering what you're paying for. It's all there, in writing.

Search and visit trends
New reviews as they land
A dated work log of everything done
Monthly reports
Requests, anytime
yourportal.example.com
Summit Air portal dashboard screenshot
Summit Air's own portal. Real numbers, updated as they happen.
The work log is the difference. You always know the labor is real.
18 / 19
The offer · Found

The math, plainly.

What these gaps cost
Missed calls when there's no way to book
Interest lost without a booking path or contact form
Leads that go cold without follow-up
Visitors bouncing off a slow or insecure site
Annual loss
$55,800
/ year
What Found costs
One-time build$1,500
Monthly, 12 months$500 × 12
Annual investment$6,000 / year
Summit Air keeps $49,800.
You own everything, day one. No contract, cancel anytime.
We're not fluff. Every month you get the real work in writing, the searches, the reviews, and a dated log of what we did.
19 / 19
Marketing audit
Prepared for Summit Air·Jan 2026
ZEGWA

We're new.

No long client list yet. What we have is the exact analysis we did for Summit Air, the number we put on the table, and everything in writing every month to hold us to it. That's the deal.

The next step
Reply to the email that sent this.→
Prefer to talk it through first? A 20 minute call works too on Cal.
by Zegwa Studio
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